Sometimes you’re going over things with students, sometimes they ask a devastating question: why does this matter? It can be disheartening to a teacher who might (correctly) gather that the students really aren’t invested in the subject matter. On the other hand, you can also say that they aren’t invested yet. When your students ask this, take it as a cue that they are primed for hearing the answer to this question. If you are approaching a subject that might be obscure, take a look at some descriptions and/or videos that go through the importance of the subject and bonus points if it’s from someone that they can see as a peer! For instance, here’s a video below for any educators about to teach polymers.